brand storytelling / writing

Email Marketing

My email campaigns were the biggest driver of ticket sales for Film Pittsburgh and an effective way to establish our fun, empathetic, and concise brand voice. The average open rate for each campaign was 45%, with an average click-to-rate of 8.7%. 

Click here to see one of my favorite campaigns from Film Pittsburgh.

Click here to see a good one from Cafè Momentum.  

 

 

 

 

Screenwriting

My dream is to work in a writers’ room for a TV show. In the meantime, I’ve written a spec for It’s Always Sunny In Philadelphia and short films.

My first produced short script is I Wet My Plants, filmed for the 2023 48 Hour Film Project. I designed the poster, too. 

 

 

 

Blog Writing

I created this blog post for French & French Interiors while freelancing for creative agency FZK.

Interior designer Heather French was chosen as a “Style Spotter” for a popular interior design market. Using her voice memos, I blended the trends she saw with her personality.

I also wrote the blog post announcing she was chosen as a 2021 Style Spotter.

 

 

Newsletter

I was a weekly contributing writer for Fitt Pittsburgh. 

I searched the internet and socials for the latest and greatest health and fitness news, condensing the best ones into a fun and quippy e-newsletter. After a few weeks, we increased the scope of the newsletter to meet both reader and advertiser demand during the product launch.

Click below to read the full newsletter. 

 

 

Cropolis Sales Screen

Landing Page

I wrote Cropolis’ landing page using simple and engaging copy tailored to the farming software startup’s aging farmer demographic.