brand storytelling / writing
Email Marketing
Crafting engaging newsletters is my forte.
→ Click here to see a recent newsletter I created for Video Consortium.
→ Click here for a Film Pittsburgh example.
At Film Pittsburgh, my email campaigns were the biggest driver of ticket sales and excellent way to establish a brand voice. The average open rate was 45%, with an average click rate of 8.7%.
Newsletter
I was a weekly contributing writer for Fitt Pittsburgh.
I searched the internet and socials for the latest and greatest health and fitness news, condensing the best ones into a fun and quippy e-newsletter. After a few weeks, we increased the scope of the newsletter to meet both reader and advertiser demand during the product launch.
→ Click here to read the full newsletter.
Blog Writing
I created this blog post for French & French Interiors while freelancing for creative agency FZK.
Interior designer Heather French was chosen as a “Style Spotter” for a popular interior design market. Using her voice memos, I blended the trends she saw with her personality.
I also wrote the blog post announcing she was chosen as a 2021 Style Spotter.
Screenwriting
My dream is to work in a writers’ room for a TV show. In the meantime, I’ve written a spec for It’s Always Sunny In Philadelphia and short films.
My first produced short script is I Wet My Plants, filmed for my local 48 Hour Film Project. I designed the poster, too. Full disclosure: the filmmaking team chose the name for this one, not me.
